De-romanticising the market : advances in consumer culture theory : editorial
James Fitchett, James Cronin
| Year of publication: |
2022
|
|---|---|
| Authors: | Fitchett, James ; Cronin, James |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 1/2, p. 1-16
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2045126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206480