De-romanticising the market : advances in Consumer Culture Theory
| Year of publication: |
[2022]
|
|---|---|
| Publisher: |
[Abingdon] : [Routledge, Taylor & Francis Group] |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Kulturelle Identität | Cultural identity |
| Extent: | 1 Online-Ressource (181 Seiten) Illustrationen |
|---|---|
| Series: | Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. volume 38, issue 1/2 (2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206491