De-targeting to signal quality
Year of publication: |
2020
|
---|---|
Authors: | Liu, Xingyi |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 2, p. 386-404
|
Subject: | Asymmetric information | Quality signaling | Targeting | Theorie | Theory | Asymmetrische Information | Signalling | Produktqualität | Product quality |
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