Localized price promotions as quality signal in a public observable network
James D. Campbell
| Year of publication: |
2015
|
|---|---|
| Authors: | Campbell, James D. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 1, p. 27-57
|
| Subject: | Quality signaling | Networks | Word-of-mouth | Communication | Targeting | Signalling | Produktqualität | Product quality | Preismanagement | Pricing strategy | Theorie | Theory | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Unternehmensnetzwerk | Business network | Verkaufsförderung | Sales promotion | Asymmetrische Information | Asymmetric information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010506299