Death of a metaphor: reviewing the "marketing as relationships" fram
Lisa O'Malley; Maurice Patterson; Helen Kelly-Holmes
Year of publication: |
2008
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Authors: | O'Malley, Lisa ; Patterson, Maurice ; Kelly-Holmes, Helen |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 8.2008, 2, p. 167-187
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