Decide now or later : making sense of incoherence across online reviews
Year of publication: |
2023
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Authors: | Yin, Dezhi ; Vreede, Triparna de ; Steele, Logan M. ; De Vreede, Gert-Jan |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 34.2023, 3, p. 1211-1227
|
Subject: | online reviews | online word of mouth | consumer decision making | credibility | helpfulness | inconsistency | information incoherence | purchase deferral | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Internet |
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