How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Year of publication: |
2021
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Authors: | Shukla, Aishwarya Deep ; Gao, Guodong ; Agarwal, Ritu |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 3, p. 1546-1568
|
Subject: | online ratings | consumer decision making | physician quality | online word of mouth | natural experiment | consideration set | location choice | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Ärzte | Physicians | Entscheidung | Decision | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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