Decision analytics for competitive advantage : cases on using social media analytics
Pooja Nanda, Vikas Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Nanda, Pooja ; Kumar, Vikas |
| Published in: |
International journal of technology, policy and management : IJTPM. - Geneve : Inderscience Enterprises, ISSN 1468-4322, ZDB-ID 2104993-2. - Vol. 23.2023, 4, p. 372-386
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| Subject: | competitive advantage | Facebook | Linkedin | porter's model | SMA | social media analytics | Social Web | Social web | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTPM.2023.133920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426741