Decision‐based voter segmentation: an application for campaign message development
Year of publication: |
2010
|
---|---|
Authors: | Phillips, Joan M. ; Reynolds, Thomas J. ; Reynolds, Kate |
Other Persons: | Lock, Andrew (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 3/4, p. 310-330
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Politics | Communication management | Elections | Decision making | Market segmentation | United States of America |
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