Decision-driven marketing
by Aditya Joshi and Eduardo Giménez
| Year of publication: |
2014
|
|---|---|
| Authors: | Joshi, Aditya ; Giménez, Eduardo |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 92.2014, 7/8, p. 64-71
|
| Subject: | Marketingmanagement | Marketing management | Schnittstellenmanagement | Interface management | Organisationale Entscheidung | Organizational decision-making |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382012