Decision models for customer relationship management (CRM)
Werner J. Reinartz and Rajkumar Venkatesan
| Year of publication: |
2008
|
|---|---|
| Authors: | Reinartz, Werner J. ; Venkatesan, Rajkumar |
| Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 291-326
|
| Subject: | Beziehungsmarketing | Relationship marketing | Entscheidungstheorie | Decision theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755277