Decision system analysis of advertising agency decisions
WoonBong Na; Roger Marshall and Arch G. Woodside
| Year of publication: |
2009
|
|---|---|
| Authors: | Na, Woonbong ; Marshall, Roger ; Woodside, Arch G. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 2, p. 153-170
|
| Subject: | Entscheidungstheorie | Decision theory | Werbewirtschaft | Advertising industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843698