Decisions on probabilistic selling for consumers with different risk attitudes
Yeu-Shiang Huang, Tzu-Yi Wu, Chih-Chiang Fang, Tzu-Liang (Bill) Tseng
| Year of publication: |
2021
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|---|---|
| Authors: | Huang, Yeu-Shiang ; Fang, Chih-Chiang ; Tseng, Tzu-liang |
| Published in: |
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1545-8490, ZDB-ID 2141455-5. - Vol. 18.2021, 2, p. 121-138
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| Subject: | probabilistic goods | probabilistic selling | perceived risk | word of mouth | subjective probability | Theorie | Theory | Risikopräferenz | Risk attitude | Wahrscheinlichkeitsrechnung | Probability theory | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Risiko | Risk | Verkauf | Selling | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/deca.2021.0427 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012613920