The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Kamel Rouibah, Nabeel Al-Qirim, Yujong Hwang, Sara Ghasem Pouri
| Year of publication: |
2021
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|---|---|
| Authors: | Rouibah, Kamel ; Al-Qirim, Nabeel ; Hwang, Yujong ; Pouri, Sara Ghasem |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 3, Art.-No. 4, p. 75-102
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| Subject: | eWoM | Perceived Enjoyment | Perceived Risk | Propensity To trust | Social Commerce | Trust of Internet | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Risiko | Risk | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Risikopräferenz | Risk attitude |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2021050104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012508170