Decoding price promotions : a moderated mediation model of fairness, trust, and deal proneness
Year of publication: |
2023
|
---|---|
Authors: | Dawra, Jagrook ; Katyal, Kanupriya |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 4, p. 248-265
|
Subject: | Deal proneness | EDLP | HiLo | Predictability in pricing | Price fairness | Price promotions | Trust | Variability in pricing | Preismanagement | Pricing strategy | Vertrauen | Confidence | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice |
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