Decoding Price Promotions : A Moderated Mediation Model of Fairness, Trust, and Deal Proneness
Year of publication: |
[2021]
|
---|---|
Authors: | Dawra, Jagrook ; Katyal, Kanupriya |
Publisher: |
[S.l.] : SSRN |
Subject: | Vertrauen | Confidence | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Gerechtigkeit | Justice |
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