Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria : a literature analysis
Year of publication: |
2020
|
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Authors: | Nwankwo, Cosmas Anayochukwu ; Kanyangale, Macdonald |
Published in: |
International journal of entrepreneurial venturing : IJEV. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-5379, ZDB-ID 2519763-0. - Vol. 12.2020, 3, p. 321-341
|
Subject: | entrepreneurial marketing dimensions | entrepreneurial marketing | small and medium enterprises | integrative model | EO | entrepreneurial orientation | MO | market orientation | MDO | market driving orientation | IO | intra-team orientation | literature analysis | Nigeria | Entrepreneurship | Entrepreneurship approach | KMU | SME | Marketingmanagement | Marketing management | Marketing | Unternehmensgründung | Business start-up |
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