Defensive marketing strategies
Year of publication: |
2008
|
---|---|
Authors: | Hauser, John R. ; Shugan, Steven M. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 1, p. 88-110
|
Subject: | Militärausgaben | Military expenditure | Marketingmanagement | Marketing management | Rüstungsindustrie | Defence industry | Rüstungspolitik | Arms policy | USA | United States |
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