Defensive strategy framework in global markets : a mental models approach
Fahri Karakaya; Peter Yannopoulos
| Year of publication: |
2010
|
|---|---|
| Authors: | Karakaya, Fahri ; Yannopoulos, Peter |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 1077-1100
|
| Subject: | Markteintritt | Market entry | Potenzieller Wettbewerb | Potential competition | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Kognition | Cognition | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650638