Impact of market entrant characteristics on incumbent reactions to market entry
Year of publication: |
2011
|
---|---|
Authors: | Karakaya, Fahri ; Yannopoulos, Peter |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 2, p. 171-185
|
Subject: | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage |
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