Defining A "Brand": Beyond the Literature with Experts' Interpretations
| Year of publication: |
1998
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|---|---|
| Authors: | Chernatony, Leslie de ; Riley, Francesca Dall'Olmo |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 14.1998, 5, p. 417-444
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