SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Year of publication: |
1999
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Authors: | Chernatony, Leslie de ; Riley, Francesca Dall'Olmo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 46.1999, 2, p. 181-192
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