Services marketing
Valarie A. Zeithaml ; Mary Jo Bitner
| Year of publication: |
1996 ; 1. ed.
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 700 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-078250-4 ; 0-07-114881-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004302695