Defining the knowledge that an organisation requires to create customer capital from a customer perspective
Year of publication: |
2008
|
---|---|
Authors: | Cegarra-Navarro, Juan Gabriel ; Sánchez-Polo, Maria Teresa |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 7/8, p. 1125-1140
|
Subject: | Kundenwert | Customer value | Wissenstransfer | Knowledge transfer | Unternehmenserfolg | Firm performance |
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