Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Year of publication: |
2023
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Authors: | Huang, Yung-Chuan |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 10, p. 2521-2537
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Subject: | Brand personality | CBBE | CSR | EWOM | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Gastronomie | Restaurant industry | Markenführung | Brand management | Lieferkette | Supply chain |
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