Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Kyongsik (Kyong) Sung, Chen-Wei (Willie) Tao, Lisa Slevitch
Year of publication: |
2020
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Authors: | Sung, Kyongsik ; Tao, Chen-Wei ; Slevitch, Lisa |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 85.2020, p. 1-11
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Subject: | Brand credibility | Brand equity | CSR messages on SNS | Restaurant chain | Social distance | Corporate Social Responsibility | Corporate social responsibility | Gastronomie | Restaurant industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Soziales Netzwerk | Social network |
Saved in:
Online Resource