Delight and outrage in the performing arts : a critical incidence analysis
Year of publication: |
2012
|
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Authors: | Swanson, Scott R. ; Davis, J. Charlene |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 3, p. 263-278
|
Subject: | critical incident technique | Konsumentenverhalten | Consumer behaviour | Emotion | Virales Marketing | Viral marketing | Darstellende Kunst | Performing arts |
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