Delight and the grateful customer : beyond joy and surprise
Year of publication: |
2017
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Authors: | Ball, Joan ; Barnes, Donald C. |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 1, p. 250-269
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Subject: | Gratitude | Customer delight | Transcendent experience | Positive psychology | Joy | Psychological sense of brand community | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Psychologie | Psychology | Persönlichkeitspsychologie | Personality psychology |
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