HUL's tidy advertising strategy : a case study of Indian laundry segment
Year of publication: |
2013
|
---|---|
Authors: | Jha 'Bidyarthi', H. M. ; Dande, Mayur A. ; Kuchar, Pavan M. ; Satya Mohan Mishra |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 6.2013, 1, p. 69-78
|
Subject: | Indien | India | Werbung | Advertising |
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