Demand chain management : enhancing customer lifetime value through integration of marketing and supply chain management
Year of publication: |
2015
|
---|---|
Authors: | Madhani, Pankaj M. |
Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 12.2015, 3, p. 7-26
|
Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
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