How does customer self-construal moderate CRM value creation chain?
Jia-Yin Qi; Qi-Xing Qu; Yong-Pin Zhou
| Year of publication: |
2014
|
|---|---|
| Authors: | Qi, Jia-Yin ; Qu, Qi-Xing ; Zhou, Yong-Pin |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 5, p. 295-304
|
| Subject: | CRM value creation chain | Customer value | Organization value | Self-construal | Beziehungsmarketing | Relationship marketing | Kundenwert | Betriebliche Wertschöpfung | Value creation | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349128