Demand Chain Management : Enhancing Customer Lifetime Value Through Integration of Marketing and Supply Chain Management
Year of publication: |
2016
|
---|---|
Authors: | Madhani, Pankaj M. |
Publisher: |
[S.l.] : SSRN |
Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
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