A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International
Daniel DePerno, Kevin Heisey, Peter Han and Chang-Ki Bahng
| Year of publication: |
2010
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|---|---|
| Authors: | DePerno, Daniel ; Heisey, Kevin ; Han, Peter ; Bahng, Chang-ki |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 8.2010, 1/2, p. 30-48
|
| Subject: | Profisport | Professional sports | Motorsport | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | USA | United States |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650626