Demon : a management model for marketing new products
[von] A. Charnes; W. W. Cooper; J. K. DeVoe. D. B. Learner
| Year of publication: |
1968
|
|---|---|
| Authors: | Charnes, A. ; Cooper, W. W. ; DeVoe, J. K. |
| Other Persons: | Learner, D. B. (contributor) |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 11.1968, 1, p. 31-46
|
| Subject: | Innovation | Verbrauchsgütertest | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Notes: | DEMON = DEcision mapping via optimum go-no networks |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001991860