Demon : a management model for marketing new products
Year of publication: |
1968
|
---|---|
Authors: | Charnes, A. ; Cooper, W. W. ; DeVoe, J. K. |
Other Persons: | Learner, D. B. (contributor) |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 11.1968, 1, p. 31-46
|
Subject: | Innovation | Verbrauchsgütertest | Absatzplanung |
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