A goal programming model for media planning
[von] A. Charnes; W. W. Cooper; J. K. DeVoe. D. B. Learner; W. Reinecke
Year of publication: |
1970
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Authors: | Charnes, A. ; Cooper, W. W. ; DeVoe, J. K. |
Other Persons: | Learner, D. B. (contributor) ; Reinecke, W. (contributor) |
Published in: |
Applications of management sciences in marketing. - Englewood Cliffs, NJ : Prentice-Hall, ISBN 0-13-038851-3. - 1970, p. 199-200
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