Demonstration of a relationship between psychological factors and brand choice
Year of publication: |
1963
|
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Authors: | Kuehn, Alfred A. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 36.1963, 2, p. 237-241
|
Subject: | Marktpsychologie | Kraftfahrzeugmarkt | Vereinigte Staaten |
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