Distribution channel strategies in a mixed market
Year of publication: |
2015
|
---|---|
Authors: | Bian, Junsong ; Guo, Xiaolei ; Li, Kevin W. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 162.2015, p. 13-24
|
Subject: | Channel strategy | Mixed market | Bertrand competition | Cournot competition | Vertical contract | Vertriebsweg | Distribution channel | Duopol | Duopoly | Theorie | Theory | Marketingmanagement | Marketing management |
-
Manufacturers' channel structures when selling asymmetric competing products
Yang, Shilei, (2015)
-
Distribution channel strategies in a mixed market
Bian, Junsong, (2015)
-
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie, (2011)
- More ...
-
A strategic analysis of incorporating CSR into managerial incentive design
Bian, Junsong, (2016)
-
Decentralization or integration : distribution channel selection under environmental taxation
Bian, Junsong, (2018)
-
Distribution channel strategies in a mixed market
Bian, Junsong, (2015)
- More ...