Demystifying business celebrity
Eric Guthey, Timothy Clark, and Brad Jackson
| Year of publication: |
2009
|
|---|---|
| Authors: | Guthey, Eric ; Clark, Timothy ; Jackson, Brad |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Entrepreneurship | Entrepreneurship approach | Führungskräfte | Managers | Ökonomen | Economists | Celebrity-Werbung | Celebrity endorsement | Unternehmer | Starkult |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 178 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-32782-2 ; 0-415-32781-4 ; 978-0-415-32782-4 ; 978-0-415-32781-7 ; 0-203-39069-5 ; 978-0-203-39069-6 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538227