Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Year of publication: |
2022
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Authors: | Chan, Kimmy Wa ; Gong, Taeshik ; Sharma, Piyush ; Chu, Candace |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 297-310
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Subject: | Customer citizenship behavior | Customer participation | Interpersonal attraction | Shared interpersonal similarity | Task outcomes | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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