Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Year of publication: |
March 2018
|
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Authors: | Qiu, Tianjiao |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 3/4, p. 395-419
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Subject: | Asymmetric supplier-buyer relationship | multiple relationships | fairness perceptions | dependence | relationship commitment | Gerechtigkeit | Justice | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception | Vertrauen | Confidence |
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