It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Year of publication: |
2014
|
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Authors: | Bang, Nguyen ; Klaus, Philipp ; Simkin, Lyndon |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 6, p. 484-497
|
Subject: | Trust | Loyalty | Framework | Customization | Unfairness | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
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