Dependency on smartphone and the impact on purchase behaviour
Ding Hooi Ting; Suet Fong Lim; Tanusina Siuly Patanmacia; Ca Gie Low; Gay Chuan Ker
| Year of publication: |
2011
|
|---|---|
| Authors: | Ding Hooi Ting ; Suet Fong Lim ; Tanusina Siuly Patanmacia ; Ca Gie Low ; Gay Chuan Ker |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 3, p. 193-203
|
| Subject: | Studierende | Students | Mobiltelefon | Mobile phone | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349764