Der Brand Equity Management Ansatz von BBDO Consulting
Adel Gelbert und Christian Böing
| Year of publication: |
2003
|
|---|---|
| Authors: | Gelbert, Adel ; Böing, Christian |
| Published in: |
Profitables Markenmanagement : Strategien, Konzepte, Best Practices. - Wiesbaden : Gabler, ISBN 3-409-12491-8. - 2003, p. 23-35
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| Type of publication: | Article |
|---|---|
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001834461