Der Einfluss von Open Innovation auf die Markenwahrnehmung
Year of publication: |
2021
|
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Authors: | Mauroner, Oliver ; Kresselberg, Julia |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 67.2021, 2, p. 16-22
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Subject: | Open Innovation | Marke | Markewahrnehmung | Social Media | FMCG |
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