Extent:
X, 116 S. : Ill., graph. Darst., Kt.
Series:
Marketingforschung aktuell. - Nürnberg : GIM, Ges. für Innovatives Marketing. - Vol. 15
Type of publication: Book / Working Paper
Type of publication (narrower categories): Konferenzschrift
Language: German
ISBN: 978-3-933286-45-1
Source:
Persistent link: https://www.econbiz.de/10009528657