Der Kunde als Dienstleister : von der Selbstbedienung zur Co-Produktion
Oskar Grün; Jean-Claude Brunner
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Grün, Oskar ; Brunner, Jean-Claude |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Prosumer | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Schweiz | Switzerland | Deutschland | Germany | Unternehmen | Kundenmanagement | Kunde | Kooperation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 263 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 255 - 263 Pp. : EUR 39.90 |
| ISBN: | 978-3-409-12003-6 ; 3-409-12003-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001679435