Der Markenartikel, Wesen und Begriff, seine Entwicklung in der Literatur
von Dietrich Kühn
| Year of publication: |
1963
|
|---|---|
| Authors: | Kühn, Dietrich |
| Publisher: |
Berlin |
| Subject: | Markenartikel |
| Extent: | 235 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Berlin, Techn. Univ., Diss., 1963 |
| Notes: | Literaturverz. S. 217 - 235 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000533618