Der Markenwert von Social-Media-Marken
Thorsten Bost; Paul Brokop; Stefan Georg
| Year of publication: |
2014
|
|---|---|
| Authors: | Bost, Thorsten ; Brokop, Paul ; Georg, Stefan |
| Publisher: |
Saarbrücken : Mandarin-Verl. |
| Subject: | Social Web | Social web | Unternehmensbewertung | Firm valuation | Markenwert | Brand equity | Deutschland | Germany | Soziales Netzwerk | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 93 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-941133-05-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010432395