Der Prozess der Marktforschung: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung
Year of publication: |
2008
|
---|---|
Authors: | Homburg, Christian ; Krohmer, Harley |
Published in: |
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele. - Wiesbaden : Gabler, ISBN 3-8349-0342-6. - 2008, p. 21-51
|
Subject: | Marktforschung | Market research | Befragung | Interview | Stichprobenerhebung | Sampling | Theorie | Theory |
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