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Eine marktprozesstheoretische Sicht auf das Phänomen der Markttransaktion
Rese, Mario, (2000)
Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets
Sollner, Albrecht, (2001)
Relationship management and marginal costing : possibilities and limitations for descision support
Rese, Mario, (1996)